Highview Capital
Our Team

Joy Baer

Operating Advisor


Joy is an accomplished c-level technology executive with over 25 years of experience in the media and advertising industry. She is an experienced P&L accountable leader with a proven track record of consistently driving business growth and profitability. She has both public and private company leadership experience as a founder, entrepreneur, and business growth leader providing enterprise software and SaaS solutions to Fortune 500 and media and tech companies globally.

Before becoming an independent advisor, Joy spent seven years growing and leading Strata, an ad tech division of FreeWheel within Comcast (NASDAQ: CMCSA). FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Prior to Comcast, she founded and led Spot Buy Spot, an ad tech solutions and advisory firm which she sold to Comcast in 2008. Joy began her career in technology consulting with Willis Towers Watson.

Joy also advises multiple companies throughout the media and technology space, serves on the board of the International Women’s Forum of Chicago, and is vice chair of membership for the Economic Club of Chicago.

Joy currently serves on the Board of Quickplay, a Highview portfolio company.


Joy earned her Bachelor of Science degree in Computer Information Systems from Drake University.